Inside the NFL’s unified data ecosystem: From player safety to fan engagement

Joe Steinke, senior director of data management at the NFL Enterprises LLC., talks with theCUBE during Future of Data Platforms Summit 2025 about how a unified data ecosystem is transforming NFL operations.
The NFL is reshaping how professional football is played, managed and experienced through data. At the core of this shift is a unified data ecosystem — centralizing collection, storage and usage to accelerate decision-making, deliver sharper insights and fuel continuous innovation. By adopting a unified data ecosystem, the league has modernized operations end to end. […]

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